Laboratory

Consumer Decision and Sustainable Behavior Laboratory

The team

Which cognitive, emotional or social factors influence our choices in the area of energy consumption? These types of questions are being addressed by the Energy Efficiency: Affective Processes, Decision-making and Behaviour Group managed by Professor Tobias Brosch. Understanding how our decisions are subconsciously skewed either by the way in which a question is asked or by the affective context is critical for improving various aspects of our society, from writing questions for school examinations to economic decisions such as energy savings.