Lieu / Hôte


Avenue de Sécheron 15

Campus Biotech Innovation Park

1202 Geneva


The best ideas need a market to become a concrete and viable project. In this workshop, we will help you to identify your market and use the essential tools to understand it. You will also learn to differentiate between the customer and the user, set up a market study, segment your market, do a PESTEL analysis and analyze your competitors. Knowing your market is essential when launching your project.

Who is this workshop for?

This workshop is for anyone with an entrepreneurial project who wants to explore its potential. The workshop is in French.

What do you need to have before you come?

To participate to this workshop, you must have a clear idea of your business project.

What do I leave with?

At the end of this workshop, you leave with the outline of your market research and an understanding of the methodology.

How long does the training last?

2h30 (150 minutes).