UNIGE psychologists are analysing the way our minds plan the use of resources so that interventions can be developed to reduce excessive energy consumption and carbon emissions.
Mental accounting is a concept that describes the mental processes we employ to organise our resource use. Human beings tend to create separate mental budget compartments where specific acts of consumption and payments are linked. This mechanism can be counter-productive when it comes to energy consumption and can have a negative impact on attempts to reduce carbon emissions. Psychologists from the University of Geneva (UNIGE), working in collaboration with the University of Applied Sciences and Arts in Western Switzerland (HES-SO Valais), have published a perspective in the highly influential journal Nature Energy. The article links theories and research on mental accounting to energy and sustainability behaviour, proposing concrete strategies to improve the impact of climate-control measures.
Read the press release here.