In order to offer a product or service that your customers will want to buy, you must first clarify the problem you want to address, based on the needs expressed by your future customers and users.
This workshop gives you the tools to develop a value proposition that corresponds to the needs of your target audience. It allows you to refine your target clientele, define your strategy, in terms of services, offers, brand positioning and revenue model. On this basis, you build the business model of your company.
Prerequisite: having a business idea
Events